TheirTube

Website to step into other people's Youtube recommendation bubble

2020

Scraper for TheirTube open source on Github

On an average day, people around the world watch one billion hours of video on YouTube. 70% of these videos are recommended by an AI

I think the proverb “Fish discover water last” can also be said about how we are blind to the nature of the recommendation bubble that we are in.

Nowadays with an AI curating almost all of what we see, the only way for a person to get a better perspective on their own media environment is to see what others' look like. By offering a tool to understand what the other recommendation bubbles look like, we hope to help people to get a better perspective on their own recommendation bubbles.

Awards

2021 - STARTS PRIZE 2021 - Nomination - TheirTube
2019- Mozilla Creative Media Awards 2020 - TheirTube

Appearance

2021 - ARS ELECTRONICA - TheirTube
2021 - STARTS Prize @ Bozar, Brussels

Project Details

Date » 2020 ~ 2021
Project's Nature » Commission project from Mozilla

Credit

My Role » research , design, development
Illustration » Polina Alexeenko


Press Coverage

INDEPENDENT » YouTube bias exposed by 'TheirTube' project that shows how platform looks to conspiracy theorists
WIRED JAPAN » "陰謀論者や地球温暖化否定者のYouTubeレコメンデーションには、何が表示される? フィルターバブルを“体験”可能にする「TheirTube」